Marketing Your Home

Intelligent Marketing Made Easy

When listing your property with the Lipkin Audette Team, you can rest assured that your home will be seen by qualified buyers across all types of digital and traditional mediums.  In collaboration with Coldwell Banker Hickok & Boardman, our team will develop a marketing plan that not only meets, but exceeds your advertising expectations.  Understanding the many different ways that buyers find their new homes is one of the keys to selling your home for the highest possible amount in the shortest period of time.



Massive Online Exposure

Our broad reach helps our sellers connect with active buyers, whether they are currently local or are planning to move from out-of-state.  Our digital marketing strategies will allow your listed home to be seen on nearly every major national real estate website including Zillow, Trulia,, HGTV Front Door, and more.  Locally, your listing will be presented to the over 70 agents affiliated with Coldwell Banker Hickok & Boardman in addition to being prominently displayed on, a website that receives nearly 40,000 visits every month!    



Interactive 3D Property Tours

With 93% of buyers utilizing online websites to look for new homes, it's critical to do everything possible to help your home's listing rise above the competition.  Included in our full-service marketing package is the option to have an interactive 3D Tour created of your home which offers viewers a clear understanding of your home's unique features and layout.  By allowing online shoppers to immerse themselves in your listing, buyers are able to picture their lives in the space at any time, all without having to leave the comforts of their home. 3D Tours are a great way to reduce non-serious showings while at the same time offering serious shoppers the chance to fall in love with your home even before seeing it in person.

Advanced Analytics & Data

Utilizing the latest innovations in market intelligence, the Lipkin Audette Team leverages technology to target in-market buyers with your homes listing information.  Once identified, prospects can be reached by traditional methods such as direct mail and e-blasts or by professionally produced digital display ads that will be presented to select consumers across 95% of the websites on the internet including Facebook and more.  We work individually with each client to determine which strategies are right for their particular home and unique situation.    


Back to Basics

Even the most advanced digital ads are no substitute for the basics of listing a home.  Making a great first impression is one of the biggest keys to selling your home quickly and the Lipkin Audette Team knows how to accomplish that crucial step of the process.  In preparing your listing for the market we take in account aspects like professional photos, drone images / video, home staging, feature sheets / brochures, yard signs and more.  If needed, we have a vetted network of contractors and tradespeople that will make bringing your home up to standards an easy and stress-free process.  Once prepared for market, the first two weeks of the new listing are critical and can include public and/or broker open houses to expose your home to in-market prospects just waiting to find the right property.