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Setting the Stage


One key to selling your home is to present it in a way that will make buyers feel at home as they tour your house. Lying around the office was an old copy of a “Coldwell Banker Home Enhancement Guide.”  In it are some great suggestions about how to prepare and stage your home for photos, showings, and sale. Did you know that within 15 seconds a buyer has developed an opinion of your property? First impressions are key!

My favorite section of the guide is titled “Appeal to the Senses.”


It is proven that people react more favorably to property shown under bright light than dark. The following steps should help you keep your room as bright as possible.

  • Keep windows clean.
  • Use adequate wattage in light bulbs.
  • Consider replacing old fluorescent lamps, which darken with use.
  • Use Mirrors to magnify the feeling of light and space.
  • Use light wall colors.


Smell has more impact that you might expect. It can work for or against you.

  • The smell of newness is positive. This scent can be achieved by applying a fresh coat of finish to natural wood or paint to walls.
  • The smell of cleanliness is important. Beyond actually cleaning, fresh flowers or grinding a quarter section of a lemon in the garbage disposal can help.
  • Smells to avoid: strong pet odors, tobacco, oil or gas.


This is just a small excerpt, and while some of the suggestions are dated like, “Install a wall telephone in the bathroom for a high-tech look”, the fundamental concepts of the guide still ring true. There are lots of small things a seller can do that projects to buyers that the home is clean, well maintained, and a lovely place to live.

View a PDF of the full Guide HERE!

Alec Murphy, Lipkin Audette Team

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